New · Who Gives A Crap
Last week, Run Forrest and Naked Communications helped the Good Goods launch a new brand of TP...yes that's right, toilet paper! This loo roll is unlike any other - a part from being soft and kind to your bits, 50% of profits go to WaterAid to build toilets and increase sanitary education in the developing world.
Simon Griffiths, CEO of Good Goods and co- founder of Who Gives A Crap, vowed he would sit on the potty for as long it took to raise $50K - funding to order the first container-load of TP. Through crowd-funding website IndieGoGo, WGAC was able to raise the funds in exactly 50 hours - pretty good huh!? Simon was definitely in a bit of pain after sitting on a hard surface for so long but his commitment outweighed all aches and got him through. People from far and wide watched Simon on live webcam before 8:15am on Thursday 12 July morning when Simon rose from the toilet for the first time in over two days!
There is still time to support WGAC so jump on to IndieGoGo and support the project by pre-ordering the only loo roll that'll make a world of difference!